
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Spencer Stuart looked at 320 Fortune 500 and 100 Ad Age Leading National Advertiser CMOs to find the average tenure of CMOs is 4.2 years, similar to the rest of the C-suite.
47% of Fortune 500 CMOs are women, 14% are from underrepresented racial or ethnic groups, and 54% were promoted from within.
The report is based on analysis of the 320 named CMOs on the Fortune 500 and Ad Age Leading National Advertisers list.
... continue reading belowThe Average Tenure of CMOs at Big Companies
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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