The CMO is one of the rockiest positions in the C-suite, according to the latest job-tenure figures. Last year's average CMO tenure of 40 months was the lowest in a decade. Companies are now asking CMOs to participate in more areas of the business than ever before, which requires a complex set of skills and abilities.
Successful marketers understand how to remake their role to fit their company's needs. They must also recognize that their role should change just as quickly, and develop a strategy to meet evolving responsibilities and expectations. CMOs should also be ruthlessly managing their time, tracking their wins, and taking advantage of mentors and CMO communities.
Increasing the length of CMO tenure starts with marketers learning where their skills best fit their company's growth objectives, then deploying their resources to quickly demonstrate effectiveness and value.
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