How Well Do Senior Marketers Understand AI?

Most senior marketers have beginner or intermediate level understanding of artificial intelligence (AI). 35% say beginner, 54% say intermediate, and 11% say advanced.

46% rate their confidence in evaluating AI-powered marketing technology at a medium level, 32% at a high level, 21% at a low level. 58% say their team is at the understanding stage, 35% at the piloting stage, and 7% at the scaling stage.

54% of organizations don't offer AI-focused training, 24% are developing it, and 17% are currently offering it.