CEOs' Must-Haves for Their Marketing Teams

Marketing is often a crucial part of an organization, connecting multiple departments and helping the business stay on brand. However, too often CEOs see marketing as a standalone function and it limits the team's potential. It's time CEOs recognize the full potential of their marketing team and look for the right key roles, skill sets, and personality traits that make up a top-notch team.

Marketers need to be master collaborators, with excellent written and spoken communication skills and the flexibility to adapt to the data and customer feedback. They also need a good sense of humor and a growth mindset, to be able to handle feedback from all directions. CEOs should involve their marketing team in the early stages of strategic planning to allow them to facilitate goals, keep plans connected to the customer's needs, and have a voice in budgeting.

When a well-equipped marketing team is lean-ed on, they can deliver much more than expected. CEOs should take the time to find the right roles, skill sets, and traits to build a top-notch marketing team and take advantage of their full potential.