Artificial Intelligence Resources

Artificial Intelligence

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

Demand Generation

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Artificial Intelligence

The Incredible Growth of AI-Related Terms in Media Reports

The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

Artificial Intelligence

The Benefits of Using AI in the Sales Process

Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

Artificial Intelligence

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

Marketing Management

Manager Survey: Will AI Replace Employees and Lower Salaries?

Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

Public Relations

The State of Generative AI Use in Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

Artificial Intelligence

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

Artificial Intelligence

How Small Businesses Are Using AI for Content Marketing

How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

SEO

How AI Is the End of SEO... Or Not

Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.

Artificial Intelligence

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

Artificial Intelligence

Navigating the Marketing AI Landscape of 2025: Four Trends

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move into 2025, the marketing landscape will be shaped by four trends.

Artificial Intelligence

Do Marketers Tell Stakeholders When They Use AI to Create Content?

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

Artificial Intelligence

Is AI More Creative Than Marketers?

Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?

Marketing Strategy

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

Artificial Intelligence

ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?

The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... it's all here.

Artificial Intelligence

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

Social Media Marketing

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

Artificial Intelligence

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

Marketing Strategy

What Makes B2B Influencer Marketing Programs Successful

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.

Artificial Intelligence Resources

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