Marketing Content That Gets Noticed

SEO

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

Artificial Intelligence

How to Strategize for the Rise of Text-to-Video AI

Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

Demand Generation

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

SEO

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

Branding

How Design Practices Enhance Your Marketing Strategy

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Marketing Content

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

Marketing Content

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

Artificial Intelligence

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

Marketing Content

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

Marketing Content

The Two Most Valuable Benefits of Video Marketing in Healthcare

Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

Marketing Content

Four Benefits of Employee-Generated Content for Your Business

Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

Martech

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

Demand Generation

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Career Development

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

Advertising & Promotions

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

Marketing Content

Three Qualities of Exceptional B2B Thought Leadership Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

Marketing Content

17 Must-Have Elements of Your B2B Content Brief

Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.

Artificial Intelligence

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

Marketing Content

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

Marketing Content Resources

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