Marketing Content Resources

ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

The Future of Content Marketing: Five Predictions

The Future of Content Marketing: Five Predictions

If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.

Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them

Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them

Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.

Why Content, Not Customer Service, Is the Heart of Customer-Centricity

Why Content, Not Customer Service, Is the Heart of Customer-Centricity

Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.

Color Wheel Theory: Your New SEO Content Framework

Color Wheel Theory: Your New SEO Content Framework

Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

Generative AI Can't Create Great Marketing, But It Can Help

Generative AI Can't Create Great Marketing, But It Can Help

Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

Better Writing Will Not Fix Your Content. Here's What Will.

Better Writing Will Not Fix Your Content. Here's What Will.

There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

How to Survive the Cookieless Future: Refocus on Your Owned Media Strategy

Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.

Five Tips for Writing Web Content That Captures Attention

Five Tips for Writing Web Content That Captures Attention

Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

Seven Tips for Training the Next Generation of Content Marketers

Seven Tips for Training the Next Generation of Content Marketers

You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

Why Now Is the Time to Add Video to Your Marketing Budget

Why Now Is the Time to Add Video to Your Marketing Budget

Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

Three Ways Generative AI Will Change B2B Marketing

Three Ways Generative AI Will Change B2B Marketing

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

The Podcast Audience: Demographic Trends for 2023

The Podcast Audience: Demographic Trends for 2023

The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

How Promotional Should Marketing Content Be?

How Promotional Should Marketing Content Be?

Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

Why Tone Matters More Than Ever in Business Communication

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

What Senior Tech Leaders Look for in B2B Content

What Senior Tech Leaders Look for in B2B Content

When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

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