Four B2B Content Types and When to Use Them in the Buyer's Journey

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because the B2B buyer's journey is more complex than that of a consumer's, a more refined approach to content is needed.

The buyers' journey in B2B is typically longer and involves multiple decision-makers who have varying priorities. Content should therefore address their specific needs and concerns at each stage of the journey.