The Biggest Barriers to Adopting AI for Marketing
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
How Communications Pros Should 'Date' AI
Artificial Intelligence — Tue., Oct. 10, 2023I'm not sure how to describe my initial feelings after hearing ChatGPT was officially live, a combination of trepidation, anxiousness, concern and curiosity. AI is here and we need to embrace it to make the relationship work. We need to take it slow and get to know each other, understand its limitations and keep an eye on red flags.
AI is good for manual and literal writing, like product descriptions, but lacks emotional intelligence and intuition. We should use it more as an idea jump-starter and conduct our own research. It can improve with time, but for now we need to set reasonable expectations.
We are still learning about AI and it is still learning about us. We need to use it to support content ideas and not allow it to take over content creation. Consider it an extra Google or an idea jump-starter and don't let it take away our unique voice or originality.
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How Communications Pros Should 'Date' AI
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