The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead
Marketing Content — Thu., Oct. 12, 2023If you don't meet your target audience where they are, your competitors will. To reach your ideal target audience online in the publications they're already reading, use OpenAI's ChatGPT, Moz and Semrush's domain overview tool. Additionally, use Influence & Co.'s publication quiz.
When selecting a publication, avoid thinking bigger is always better and adjust your content's tone and attitude for each publication. Also, vary your topics to engage your target audience.
Finally, browse your target publications' sites to get ideas for applicable material. Don't hide your content, get it in front of the people eager to hear what you have to say.
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You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead
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