Three Ways to Embrace Deep Personalization in Content Marketing

Three Ways to Embrace Deep Personalization in Content Marketing

Marketing Content — Thu., Oct. 19, 2023

Many scientific studies show a link between hearing or seeing our own name and the way our brain reacts. Marketers have embraced this concept to great success, but deeper personalization is where the real opportunity lies.

Deeply personalized content results in 64% less audience loss and 43% more engagement. Technology advances make deep personalization more affordable. Three ways to embrace greater personalization are: Clever Covers, Choose-Your-Own-Adventure Journeys, and Visuals That Go Beyond Aesthetics.

Speaking directly to prospects in every interaction is proven to reap results, so why not exploit every opportunity to make content relevant?

... continue reading below

Sign up for free to read the full article.

Enter your email address to continue reading

Three Ways to Embrace Deep Personalization in Content Marketing

Don't worry ... it's FREE!

Related Articles

How to Use B2B Video Marketing to Fuel Growth

Marketing Content

How to Use B2B Video Marketing to Fuel Growth

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

Marketing Content

How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

Human Content: What It Means & Why It's Important

Marketing Content

Human Content: What It Means & Why It's Important

AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.

How to Meet Your Content Goals During Economic Uncertainty

Marketing Content

How to Meet Your Content Goals During Economic Uncertainty

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.

Three Priorities and Best-Practices for B2B Marketers in 2025

Marketing Content

Three Priorities and Best-Practices for B2B Marketers in 2025

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

The Messaging Themes That Work Best in B2B Prospecting Emails

Marketing Content

The Messaging Themes That Work Best in B2B Prospecting Emails

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.