The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Editors don't want bots to be the sole authors of AI articles, but it doesn't mean AI can't help produce content. Publication professionals agree AI-generated content lacks originality, authenticity, and humor. Human writers can make mistakes, but they can apply sound judgment to ensure quality and accuracy.
AI algorithms can unwittingly show bias, and ChatGPT has been known to plagiarize. Human writers can protect their reputation and connect with readers in a way that machinery can't. AI can be a valuable asset as a brainstorming assistant or outline generator.
Publication editors are looking for high-quality, unique, and insightful content. AI-generated content can't serve this up, but human writers can provide a personal, conversational voice and understanding of current trends. You have to be able to deliver content that stands out.
Publications Don't Want Your AI-Generated Content
Don't worry ... it's FREE!
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.