
How to Use B2B Video Marketing to Fuel Growth
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
Editors don't want bots to be the sole authors of AI articles, but it doesn't mean AI can't help produce content. Publication professionals agree AI-generated content lacks originality, authenticity, and humor. Human writers can make mistakes, but they can apply sound judgment to ensure quality and accuracy.
AI algorithms can unwittingly show bias, and ChatGPT has been known to plagiarize. Human writers can protect their reputation and connect with readers in a way that machinery can't. AI can be a valuable asset as a brainstorming assistant or outline generator.
Publication editors are looking for high-quality, unique, and insightful content. AI-generated content can't serve this up, but human writers can provide a personal, conversational voice and understanding of current trends. You have to be able to deliver content that stands out.
Publications Don't Want Your AI-Generated Content
Don't worry ... it's FREE!
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.