Career Development Resources

Marketing Management

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

Artificial Intelligence

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

Marketing Strategy

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Marketing Strategy

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Career Development

Work Trends for 2024: Talent Shortages and AI Upskilling

Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

Career Development

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

Marketing Management

How to Recruit Top-Tier Digital Marketing Talent

Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

Career Development

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

Marketing Management

Enterprise CMO Tenure and Hiring Trends

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

Career Development

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

Marketing Strategy

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Social Media Marketing

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

Career Development

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

Career Development

'Should I Be a Fractional CMO?'

Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?

Artificial Intelligence

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

Career Development

The Most Important Skills for B2B Marketing Agency Teams

Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

Career Development

Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.

Artificial Intelligence

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

Career Development

How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

Career Development

Salary Trends for US Digital Marketers

What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

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