![How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery](https://i.b2bprofs.com/assets/images/articles/lg/240130-directional-dice-lg.jpg)
Work Trends for 2024: Talent Shortages and AI Upskilling
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.
Marketing is often described as both an art and a science—which creates an ongoing tension because attribution is hard. My husband goes to the Gartner IT conference every year. Most recently, he brought me back a book on creative thinking by speaker Sarah Elizabeth Lewis.
As I read The Rise: Creativity, the Gift of Failure, and the Search for Mastery, I felt as if the current marketing and sales enablement quandary I've been writing about in this series for MarketingProfs was unfolding before me. I started this series pondering the question "Sales Enablement: Good or Bad" as an oblique reference to the "Nicolas Cage: Good or Bad" episode from Community.
Bad Equals Good? More than ever, I feel like the bad in this equation may be just as useful as the good in learning how to improve. The Rise is beautiful and you should add it to your winter reading list. (Not least because as you read about Ben Saunders's expedition to the North Pole, you can more easily empathize while bundling up against the cold outside.) In the meantime, I'll gift you with an explanation of why bad sales enablement can also be good: "It is the creative process—what drives invention, discovery, and culture—that reminds us of how to nimbly convert so-called failure into an irreplaceable advantage." (Sarah Lewis, The Rise)
... continue reading belowHow to Be a Gritty Marketer: Leverage Failure in the Search for Mastery
Don't worry ... it's FREE!
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.
Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.
Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.
What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.
Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.
Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?