According to LinkedIn research, adaptability is the most important skill for B2B marketing agency executives. The report surveyed 2,000 global executives, including those in B2B marketing agencies.
Agility, problem solving, and innovative thinking are the key skills B2B agency leaders value most. However, data analysis/martech proficiency, innovative thinking, and adopting technologies are areas their team members need to improve on.
Other important skills cited by B2B leaders include social media marketing, digital marketing, and copywriting. Agency executives also prioritize risk assessment skills, and are optimistic about budget increases and revenue growth this year.
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The Most Important Skills for B2B Marketing Agency Teams
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