How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
LinkedIn Data: The Most In-Demand Marketing Skills in 2024
Career Development — Wed., Jun. 5, 2024Social media marketing is the top skill for marketers on LinkedIn according to recent research. 2024 Global Marketing Jobs Outlook analyzed data from LinkedIn members worldwide.
LinkedIn members with marketing jobs listed social media marketing, SEO, Adobe Photoshop, email marketing, and market research as top skills. 
Social media marketing is the most in-demand skill across all industries and geographies on LinkedIn. Top trending skills among marketers include web3.js, A++, SaaS sales, Discord, and social media strategy. 
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LinkedIn Data: The Most In-Demand Marketing Skills in 2024
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