
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
In this digital age, personal branding is an industry unto itself, and personal legends are icons with a lasting legacy. People trust established personal brands more, so professionals invest in creating a personal legend, not just a brand.
Think of icons like Steve Jobs and Oprah, who have a large piece of real estate in people's minds. You can create a personal legend too. Commit to excellence, aligning talent with passion, recognizing trends, world-class marketing, and having personality, energy, and vitality.
Creating a personal legend, not just a brand, will make you unforgettable and give you an edge over others. Invest in your career success. Check out these resources for more career advice: "The Four Principles of 'Career Distinction'," "15 Career Lessons From Successful Founders," "Marketing Career Advice," and "Manage Your Marketing Career in 3D."
... continue reading belowFrom Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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