How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
'Should I Be a Fractional CMO?'
Career Development — Thu., Mar. 7, 2024The trend of hiring fractional CMOs has seen a 600% increase in interest since 2018, with many experienced professionals opting to go out on their own due to the lack of loyalty and recognition in today's workforce.
With the fast-paced business landscape, companies have less time for CMOs to build and execute long-term plans. Fractional CMOs offer their expertise as hired guns with a more objective and cross-functional approach.
When considering fractional work, important factors to consider include access to health insurance, a strong network, and a passion for starting and building projects rather than seeing them through to completion.
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'Should I Be a Fractional CMO?'
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