B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Artificial Intelligence —July 18, 2025 — 10:00 AM ET

AI Update, July 18, 2025: AI News and Views From the Past Week

OpenAI launches ChatGPT agent to automate real-world tasks OpenAI has released ChatGPT agent, a new tool that combines capabilities like Web browsing, deep research synthesis, and terminal access to complete complex, real-world tasks. Safety features include biological-threat detection and disabled memory to prevent data leakage. Importance for marketers: Enables automation of research and task management, freeing time for strategic decision-making.

Perplexity's Comet browser redefines productivity with agentic AI Comet, Perplexity AI's Chromium-based browser, introduces agentic browsing that allows users to offload tasks to an embedded assistant. Users can engage with the AI agent to perform real-time research while continuing other tasks, increasing efficiency. Importance for marketers: Highlights a new AI touchpoint - agent-powered browsers - that may influence how consumers search, shop, and engage with content.

ChatGPT aims to replace Excel and PowerPoint with native tools OpenAI is testing ChatGPT features that allow users to create and edit spreadsheets and presentations directly, without Microsoft Office. Despite its Microsoft partnership, OpenAI's development of overlapping features indicates strategic divergence. Importance for marketers: Offers a streamlined alternative for campaign planning and reporting tasks, potentially lowering software costs and simplifying tool stacks.

Account-Based Marketing —July 17, 2025 — 10:00 AM ET

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

Digital marketing and advertising executives struggle to capture attention in a crowded landscape when targeting high-value B2B accounts. Despite investing in digital tactics, engagement and pipeline growth remain flat. Out-of-home (OOH) advertising can be the missing piece to elevate ABM strategies and drive tangible results.

OOH ads demand attention and provide a tangible measure of size and time for your brand, making it stand out in a digital fortress. It can also be precisely targeted, reaching decision-makers in their daily commute or near their workplace. The combination of digital and OOH creates an omnichannel multiplier effect, driving engagement and lead generation.

Integrating OOH into ABM strategies can break through the digital clutter and add real-world gravitas. It is not about abandoning digital, but diversifying the toolbox for a more impactful and strategic approach. OOH advertising is a powerful and underutilized tool for B2B marketers looking to stand out and deliver ROI in a highly competitive landscape.

Artificial Intelligence —July 16, 2025 — 10:00 AM ET

How Much Can AI Tools Accelerate Marketing Growth?

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth according to recent research from GrowthLoop and Ascend2.

The report was based on data from a survey conducted in April 2025 among 309 marketing professionals in Canada and the United States with titles of manager or strategist and above.

Some 89% of respondents say AI-powered technologies could accelerate their marketing growth, with nearly three-quarters (74%) saying they expect these tools could accelerate growth by more than 10%.

Artificial Intelligence —July 16, 2025 — 10:00 AM ET

The Key to Scaling B2B Personalization With GenAI: Data Standards

Marketers are using generative AI and data standards to personalize content at scale, reclaiming time for strategic initiatives. However, AI-driven personalization relies on standardized, high-quality data for successful results and ROI.

GenAI enables personalized content throughout the customer journey, eliminating scalability vs. personalization tradeoffs. B2B marketers use genAI to deliver relevant offers and experiences, like Mastercard's real-time, location-based promotions.

With genAI, B2B companies can automate personalized content creation, such as product descriptions and customer success stories, by buyer segment, geography, or use case. However, this potential hinges on structured, standardized metadata for accurate categorization and discovery.

Marketing Management —July 15, 2025 — 10:00 AM ET

Marketing Agency Pricing and Cash Flow Trends for 2025

Nearly all marketing agencies are raising their prices this year according to recent research from Ignition.

The report, based on data from a survey of 273 agency leaders, found that 97% of agencies are increasing prices by a small margin.

63% of agencies report unpredictable cash flow and 97% deal with late client payments. The most common pricing models are subscription/package-based and hourly billing.

Most Popular Articles

Artificial Intelligence

AI Update, July 18, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Account-Based Marketing

OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up

B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.

Artificial Intelligence

How Much Can AI Tools Accelerate Marketing Growth?

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.

Artificial Intelligence

The Key to Scaling B2B Personalization With GenAI: Data Standards

Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.

Marketing Management

Marketing Agency Pricing and Cash Flow Trends for 2025

Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.

Advertising & Promotions

$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield

Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.

Websites

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.

Artificial Intelligence

AI Update, July 11, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past couple of weeks. Stay in the know.

Artificial Intelligence

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

Artificial Intelligence

AI-Driven ABM: Scaling Precision and Impact for B2B Growth

Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.

Marketing Management

Powering Agile Transformation: Why Marketing Is the Hidden Accelerator

Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business. Read more.

Social Media Marketing

What Influencers Want From Brand Partners

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

Artificial Intelligence

How CMOs Are Approaching Generative AI

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.

Account-Based Marketing

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.

Branding

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.

Upcoming Events

Online — July 23, 2025 — 12:00 PM ET

Mastering Email Automation for Scalable Growth

Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

Online — July 24, 2025 — 2:00 PM ET

From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

Online — July 30, 2025 — 12:00 PM ET

B2B Email Marketing Benchmarks and How to Use Them

Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

Online — July 31, 2025 — 2:00 PM ET

AEO for the CMO: An Actionable Maturity Model

AI has rewritten the rules of brand discovery, and SEO will never be the same. If your marketing team is ready to work with AI-powered tools to make your brand a recommended resource, the powerful AEO Maturity Model framework will get you there. Discover how to transition from SEO to AEO (answer engine optimization). Sponsored by Webflow.

Online — August 6, 2025 — 12:00 PM ET

Media-Inspired B2B Content Strategy | Working Webinar Series

Join From Boring to Brilliant: Crafting a Media-Inspired B2B Content Strategy, a four-part, hands-on series taking place on Wednesdays, August 6–27. It's designed specifically for B2B marketing leaders looking to break free from "boring" and better capture hearts and minds. You'll learn how to energize your content strategy and stand out from the competition using techniques pioneered by the world's leading media organizations. From finding unique stories to capture curiosity and imbuing your content with more humanity, to experimenting with formats and prototyping new ideas, you'll walk away from this hands-on program with ideas that will help you stand out among the noise.

Online — August 7, 2025 — 2:00 PM ET

From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins

Don't let inconsistent messaging between ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience. Sponsored by StackAdapt.

Online — August 15, 2025 — 11:30 AM ET

B2B Marketing Trends Friday Forum

What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Three industry experts will share what you need to know about what lies ahead in 2026 and beyond! Sponsored by Wrike.

Online — November 17, 2025 — 8:00 AM ET

MarketingProfs B2B Forum

B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

Recent Events

Online — Access Now

How to Build Zero-Click Content in the Age of AI

The marketing funnel has fundamentally changed. With more than two-thirds of Google searches ending without a click and platforms rewarding content that keeps users on-platform, traditional "click-through" strategies are becoming obsolete. Join us for a practical session on building content that delivers value without requiring a click—while leveraging AI and video to scale this approach. Sponsored by Goldcast.

Online — Access Now

Email Mapping and Segmentation for B2B Success

Unlock the full potential of your email marketing by aligning it with demographic indicators and the prospect lifecycle. Stephanie Ristow reveals how to map your prospect journey, identify priority email programs, and segment your list to drive conversions with your B2B marketing funnel.

Online — Access Now

AI Friday Forum

AI is here to stay. And to help with your day-to-day tasks. Join us at our AI Friday Forum, where we have a lineup of marketing experts who are ready to reveal AI-infused tactics to quickly improve your B2B marketing results. Sponsored by Showpad.

Online — Access Now

Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System

If your marketing team is plagued by inefficient workflows and it's struggling to find the right videos or images for your campaigns, you may need a new DAM solution! See how modern digital asset management tools speed production and drive operational efficiencies in B2B marketing. Sponsored by Canto.

Online — Access Now

Healthy Lists, Better Results: The B2B Guide to Email List Health & Re-engagement Campaigns

Your email list is only as good as its engagement. Join B2B email marketing veteran Michael Barber as he explores ways to set meaningful engagement metrics, craft re-engagement campaigns that respect your business goals and subscribers' inboxes, and maintain a healthy email list that delivers results.

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