Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.
Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.
Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.
The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.
Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.
Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.
What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.
Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.
Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.