Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Measurement & Analytics — Thu., May. 23, 2024

Board members are often excited about your business and its future. Presenting accurate KPIs is crucial.

Key KPIs to share with the board include sales-qualified leads, closed won revenue, customer lifetime value, and customer acquisition cost.

Transparency and flexibility in presenting data is important, as well as having a backup plan. Consistent reporting can reveal trends and drive success for both the business and the board.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Telling a Story With Data: Four Essential KPIs to Share With Boards

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.

The Top Challenges SMB Marketers Face With A/B-Testing

The Top Challenges SMB Marketers Face With A/B-Testing

Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.

What Stops Marketers From Getting the Most Out of Data?

What Stops Marketers From Getting the Most Out of Data?

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

What Data-Confident Organizations Do That's Different

What Data-Confident Organizations Do That's Different

Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.

The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval

Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility. Read more.

Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.

Subscribe to the MarketingProfs Today newsletter