Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI
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Board members are often excited about your business and its future. Presenting accurate KPIs is crucial.
Key KPIs to share with the board include sales-qualified leads, closed won revenue, customer lifetime value, and customer acquisition cost.
Transparency and flexibility in presenting data is important, as well as having a backup plan. Consistent reporting can reveal trends and drive success for both the business and the board.
... continue reading belowTelling a Story With Data: Four Essential KPIs to Share With Boards
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