Career Development Resources

The State of Advertising Media Talent in 2022

The State of Advertising Media Talent in 2022

Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

How Comms and PR Work Is Changing

How Comms and PR Work Is Changing

More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

What Employers Look for When Hiring Social Media Managers

What Employers Look for When Hiring Social Media Managers

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

How to Reach the Right Candidates With Programmatic Recruitment

How to Reach the Right Candidates With Programmatic Recruitment

Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

Digital Marketing Salary Trends for 2022

Digital Marketing Salary Trends for 2022

Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

Four Ways Marketers Can Triumph Over the 'Great Resignation'

Four Ways Marketers Can Triumph Over the 'Great Resignation'

Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

The Social Media Platforms Used Most by Journalists

The Social Media Platforms Used Most by Journalists

Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

The Average Compensation of B2B Tech CMOs

The Average Compensation of B2B Tech CMOs

Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

How the C-Suite Views the US Economy and Hiring Climate

How the C-Suite Views the US Economy and Hiring Climate

Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.

The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.

The Average CMO Tenure at Major Brands

The Average CMO Tenure at Major Brands

The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

The Link Between Remote Work and Employee Happiness

The Link Between Remote Work and Employee Happiness

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.

The Top Challenges Women Face in Revenue-Generating Roles

The Top Challenges Women Face in Revenue-Generating Roles

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

Four Ways to Amplify Your Media Relations

Four Ways to Amplify Your Media Relations

Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.

How Employers Can Foster a Stronger Culture and Reduce Burnout

How Employers Can Foster a Stronger Culture and Reduce Burnout

Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.

The State of B2B Marketing Training

The State of B2B Marketing Training

B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.

Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.

It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.

The Positives and Negatives of Working From Home

The Positives and Negatives of Working From Home

People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research.

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