Marketing leaders today have a lot to keep them busy. Amid inflation concerns and decreases in consumer spending, companies' marketing teams are working hard to stay in front of customers and stay ahead of their competitors. Research from the 2023 Salary Guide From Robert Half shows that most marketing teams are still searching for talent, with digital marketing positions leading the pack as top areas for hiring.
To compete for top talent, companies need to consider salary numbers, flexible work opportunities, mental health resources and wellness programs. Bringing on interim help during project peaks or for occasions when specialized skills are needed can also be a cost-effective strategy. Employer branding is also crucial, as potential new hires will want to know what makes your company great.
To keep star performers on your team, benchmark their salaries, offer new ways of working, upskill your team and support their work-life balance. These approaches can help you build a strong marketing team.
2023 Salary Guide: Must-Know Insights and Trends for Marketers
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