Five Trends in the Marketing Ops Profession

Marketing operations professionals are the engines that help keep marketing teams running, helping them stay on track and prove performance from an analytical perspective. Knak recently hosted a webinar to discuss the profession and five marketing ops trends have been observed.

80% of marketing teams now have a dedicated marketing ops professional on their team, and their salaries are fair. The top marketing ops KPI is pipeline, supporting RevOps and optimization is the main priority. Budgets are getting leaner, so tools are increasingly important. Marketers are picky about their tech stacks and prefer tools that integrate with their current system and can scale with them.

Coding can be time consuming, so many marketing ops professionals are turning to dedicated email and landing page creation platforms to focus on larger tasks. It's important that they have the team, resources and tools they need to succeed in order to help companies increase their bottom line.