How Confident Are Senior Marketers in Their Capabilities?

How Confident Are Senior Marketers in Their Capabilities?

Marketing Strategy — Tue., Feb. 7, 2023

Recent research from the CMO Council and NCSolutions found that senior marketers are most confident in their ability to target customers and least confident in their third-party data analyses. 57% of respondents said they are confident in their ability to accurately and efficiently target customers, while only 18% said they are confident in their third-party data evaluations and analyses.

The top marketing/media capabilities marketers plan on improving over the next 12 months are in-flight campaign optimization and campaign targeting. The top things holding their marketing/advertising back from reaching its full potential are a lack of budget and a lack of data science/analytical talent.

The research was based on data from a survey of 160 marketing leaders in North America. The report provides further insight into the capabilities and confidence of senior marketers in their marketing and media capabilities.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How Confident Are Senior Marketers in Their Capabilities?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey

Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.

The Top Marketing Challenges Small Businesses Face

The Top Marketing Challenges Small Businesses Face

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Subscribe to the MarketingProfs Today newsletter