
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
According to a recent research from Robert Half, the median starting salary for a corporate chief marketing officer in the United States is projected to be $175,500 in 2023. The report was based on data from staffing and recruiting professionals and broken down into three percentiles. Bonuses, benefits, and other forms of compensation were not taken into account.
The full report includes salary projections for many positions, as well as data on salary variations by city. The median starting salary for a corporate vice-president of marketing is forecast to be $154,500, while the median starting salary for a marketing manager is forecast to be $85,000. The median starting salary for a content strategist is forecast to be $82,750, and the median starting salary for a copywriter is forecast to be $76,000.
The median starting salary for a vice-president of public relations is forecast to be $124,500 in 2023, and the median starting salary for a public relations manager is forecast to be $86,250. The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.
... continue reading below2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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