B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
CMO Survey: The US Economy and Hiring Outlook
Marketing Strategy — Tue., Oct. 11, 2022Optimism for the US economy has decreased significantly according to The CMO Survey, with an average score of 57 on a 1-100 scale compared to 70 in August 2021.
B2B marketers are more optimistic than B2C marketers, and 42% of marketing leaders report that inflation is making them decrease their marketing spend.
Despite concerns, marketers are still expecting their teams to grow in the next year, with B2B services firms expecting the biggest increase at +12%.
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CMO Survey: The US Economy and Hiring Outlook
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