Seven Guiding Principles for Noticeably Better B2B Marketing
Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Optimism for the US economy has decreased significantly according to The CMO Survey, with an average score of 57 on a 1-100 scale compared to 70 in August 2021.
B2B marketers are more optimistic than B2C marketers, and 42% of marketing leaders report that inflation is making them decrease their marketing spend.
Despite concerns, marketers are still expecting their teams to grow in the next year, with B2B services firms expecting the biggest increase at +12%.
CMO Survey: The US Economy and Hiring Outlook
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Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.
Uncover the benefits of blending PLG with traditional sales strategies for B2B. Learn how companies drive growth through a hybrid approach. Read more here.
Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research from Constant Contact and Ascend2.
Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.