Has B2B Sales Gotten Easier or Harder Since 2020?

Has B2B Sales Gotten Easier or Harder Since 2020?

Career Development — Tue., Sep. 27, 2022

According to a survey conducted by Jiminny, nearly half of B2B salespeople say their jobs have become more difficult since the start of the pandemic. Of those surveyed, 30% said it has become harder and 18% said much harder, while 34% reported that the difficulty has stayed the same.

Common themes reported by those who said the role of sales had become harder include difficulties with communication and building trust through virtual meetings. On the other hand, those who said their jobs had become easier cited the use of more advanced tools and a stronger focus on customer satisfaction.

The survey also revealed that the top challenges B2B salespeople face are staying motivated, getting responses from prospects/customers, being happy, and building relationships with their teams.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Has B2B Sales Gotten Easier or Harder Since 2020?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Top Challenges Freelancers Face With Clients

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

'Should I Be a Fractional CMO?'

'Should I Be a Fractional CMO?'

Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?

Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.

How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

Salary Trends for US Digital Marketers

Salary Trends for US Digital Marketers

What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.

Subscribe to the MarketingProfs Today newsletter