Women own 40% of all businesses, however only 220 of the 22,000 ad agencies are owned by women or nonbinary people. Women have been promoted to C-suite roles, but they have not been coached on how to become agency owners. To help women overcome barriers to ownership, Christy Hiler and Jean Freeman started the Own It initiative.
To create agency owners from women leaders, succession-planning should include women and career-pathing with employees should be considered. When speaking to women interested in ownership, be honest about the reality of ownership and help them prepare for it. This can help create more equitable agency ownership.
Initiatives like Own It and independent leaders can make a difference in the agency world by empowering more women owners. Resources like infographics, articles, and charts can help raise awareness and support women in marketing.
Three Ways to Help Women Join the Ranks of Agency Owners
Don't worry ... it's FREE!
Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.
GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service.
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people wanting to stay at their job—ahead of growth, belonging, daily experience, and compensation.
The insights in this article are truly valuable for marketing and creative managers who must find the talent they need. But if you are that talent... it pays (literally) to know what exactly those managers will be considering in the hiring process. Find out how to be more easily hired!
The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how.