The US labor market has seen an all-time high of 11.44 million job openings in December 2021, and it has hovered around 11 million for more than six months. In April 2022, the jobless claim numbers were the lowest since November of 1968. Companies are now looking for new employees to fuel their growth, but there are a few factors impeding their efforts. These include 2 million more workers retiring during the pandemic than was forecast pre-pandemic and 2 million fewer immigrants arriving in the US per year.
To find qualified candidates, employers are turning to programmatic advertising. Programmatic platforms automate and optimize job ad spending, allowing for precision-based targeting focused on professions, employers, geos, and more. The benefits of programmatic include reaching ideal candidates, re-engaging qualified talent, and strengthening employer brands. On average, 40% of job advertising spend is wasted when using manual purchasing.
At my company, we have seen completed applications go up 185% from February to March (2022) and 383% in our sales organization for the same period. It's time for hiring managers to use programmatic advertising to attract qualified candidates.
How to Reach the Right Candidates With Programmatic Recruitment
Don't worry ... it's FREE!
What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.
Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.
Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?
What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.
Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.
What is the average salary of a digital marketer in the United States? How do average salaries differ by work location, job role, and gender? Find out.