B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to recent research.
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.
Fear of missing out isn't a gimmick—it's a tool. Discover how brands can use it to create memorable, shareable, and in-demand live experiences. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
Microsoft's new deliverability requirement affects B2B email senders, in particular. Learn about the current rule and prepare for what are likely to become new requirements in the future. Read more.
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required?
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.