Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers.
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more.
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.
AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.
Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.
AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.