How Marketers Can Use AI Responsibly and Ethically

Artificial Intelligence — Tue., Feb. 25, 2025 <

Leaders are concerned about the ethical implications of AI in marketing. Goldcast and the AI Marketing Alliance hosted a summit on AI ethics in marketing.

The summit discussed topics such as governance, human oversight, and auditing in AI implementation. Kerry Sheehan advises marketers to familiarize with global AI regulations, like GDPR, that apply to their industry.

Daniel Hulme shared that digital twins will soon be used professionally and personally. Ashley Cheretes leads a responsible AI program at Prudential and encourages organizations to develop AI leadership roles and committees. AI ethicist Olivia Gambelin suggests using The Values Canvas to create responsible AI strategies.

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