Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.
B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.