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The State of Marketing and Sales Alignment in 2025
Marketing Management — Tue., Apr. 8, 2025Recent research from Mutiny reveals that while most marketers and salespeople claim to be aligned with each other, two-thirds say they think about replacing their counterparts.
According to the report, only 34% of respondents feel positive after meeting with their counterparts, and 15% are actively planning to replace them.
However, more than half of respondents are actively working on improving collaboration between Marketing and Sales, suggesting a desire to bridge the gap between the two departments.
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The State of Marketing and Sales Alignment in 2025
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