
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Digital transformation is changing the way businesses operate and market themselves. It's more than just adopting new technology, it's a complete overhaul of processes and decision-making based on data.
Being truly data-driven means using accurate and timely information to inform decisions at all levels. Many organizations struggle with this due to outdated tools or a lack of data management expertise.
Before embarking on a data-driven transformation, assess your organization's data maturity and set clear goals aligned with business objectives. A strong data strategy, regular review and adaptation, and seamless technology integration are key to long-term success.
... continue reading belowHow to Ensure Digital Transformation Success: Take a Data-First Approach
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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
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