Career Development Resources

2023 Salary Guide: Must-Know Insights and Trends for Marketers

2023 Salary Guide: Must-Know Insights and Trends for Marketers

The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research.

What's Driving the 'Great Resignation': A Look at Why Workers Quit

What's Driving the 'Great Resignation': A Look at Why Workers Quit

Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case of workers finding better opportunities within the same industry, or is something deeper going on?

CMO Survey: The US Economy and Hiring Outlook

CMO Survey: The US Economy and Hiring Outlook

Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.

Has B2B Sales Gotten Easier or Harder Since 2020?

Has B2B Sales Gotten Easier or Harder Since 2020?

Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

Five Trends in the Marketing Ops Profession

Five Trends in the Marketing Ops Profession

Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

The State of Advertising Media Talent in 2022

The State of Advertising Media Talent in 2022

Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

How Comms and PR Work Is Changing

How Comms and PR Work Is Changing

More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.

What Employers Look for When Hiring Social Media Managers

What Employers Look for When Hiring Social Media Managers

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

How to Reach the Right Candidates With Programmatic Recruitment

How to Reach the Right Candidates With Programmatic Recruitment

Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

Digital Marketing Salary Trends for 2022

Digital Marketing Salary Trends for 2022

Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three years, according to recent research from MarTech and Chiefmartech.

Four Ways Marketers Can Triumph Over the 'Great Resignation'

Four Ways Marketers Can Triumph Over the 'Great Resignation'

Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.

The Social Media Platforms Used Most by Journalists

The Social Media Platforms Used Most by Journalists

Twitter is the go-to social network for journalists, but it isn't the top platform that the public turns to for news, according to recent research from the Pew Research Center.

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.

The Average Compensation of B2B Tech CMOs

The Average Compensation of B2B Tech CMOs

Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

How the C-Suite Views the US Economy and Hiring Climate

How the C-Suite Views the US Economy and Hiring Climate

Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.

The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.

The Average CMO Tenure at Major Brands

The Average CMO Tenure at Major Brands

The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.

The Link Between Remote Work and Employee Happiness

The Link Between Remote Work and Employee Happiness

The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent research from Tracking Happiness.

The Top Challenges Women Face in Revenue-Generating Roles

The Top Challenges Women Face in Revenue-Generating Roles

Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

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