Resources for Marketing Professionals: Page 4

Marketing Management

What Grade Would CEOs Give Their CMO?

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

Marketing Strategy

Marketing Efficiency and Growth in 2025: From Data to Dollars

Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

Customer Experience

Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.

Artificial Intelligence

Why Traditional SEO Isn't Enough Anymore: How to Prepare for AI Search

AI-driven search is rewriting the rules of SEO. Discover how to build trust, authority, and visibility to optimize your online content for AI-generated search responses. Read more.

Artificial Intelligence

The Top Generative-AI Risks Facing Businesses

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research.

Career Development

The Backgrounds and Tenures of Fortune 500 C-Suite Executives

Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

Demand Generation

Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

Websites

A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

SEO

Four UX Fixes to Help You Boost Your SEO

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.

Marketing Strategy

Why 'Mad Men' Ideas Still Work—and When They Fall Short

Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.

Artificial Intelligence

How Successful Is AI-Generated Content for Marketers?

Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.

Event Marketing

B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

Marketing Management

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

Martech

Why CMOs Should Be Rethinking Their Martech Stacks

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.

Event Marketing

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.

Artificial Intelligence

The 50 Most Popular Generative AI Apps and Web Products

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.

Marketing Management

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

Artificial Intelligence

Prompt Engineering: Befriending AI Before Its World Domination

Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

Measurement & Analytics

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Measurement & Analytics

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

B2B Marketing Resources

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