Resources for Marketing Professionals: Page 28

Marketing Strategy

How B2B Marketers Can Shift to Buying Groups in Three Months or Less

Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

Marketing Strategy

Direct Mail Marketing's Top Advantages and Challenges

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

Customer Experience

The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

Measurement & Analytics

How Marketers Can Use Identity Graphs to Understand Their Customers Better

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

Marketing Strategy

It's Time to Start Thinking of B2B Marketing as an Investment

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

Marketing Content

Stop the Churn: Why Less Is More in B2B Content Marketing

B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

Artificial Intelligence

Why Some Companies Are Not Increasing Spend on Generative AI

Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

Marketing Content

Business Video Benchmarks: Retention Rates by Length

What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers.

Email Marketing

The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

SEO

Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

Marketing Strategy

Five Steps to More Creative Marketing

From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.

Customer Experience

Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels

To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.

Artificial Intelligence

How Attitudes Toward AI Vary Among Countries and Demographics

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

Artificial Intelligence

Marketers' Biggest Concerns About AI

Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

Marketing Strategy

What Nicolas Cage Can Teach Us About the Challenger Sale

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

Artificial Intelligence

ChatGPT vs. Bard: The Future of Google's Search Dominance

Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

Marketing Management

Marketing Has a Data Problem, and Here's What Can Fix It

Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

Artificial Intelligence

15 Billion and Counting: The Surge of AI-Generated Images Online

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.

Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Customer Experience

Speed It Up: What Makes Customer Support Experiences Good

People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint.

B2B Marketing Resources

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