
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
Recent research from SeQuel Response reveals that the biggest advantage of direct mail marketing is its personalization options, and the biggest downside is its audience targeting/data limitations.
Marketers' top concerns about direct mail marketing are tracking performance and reaching the intended audience due to data security regulations. Most agree the channel is more versatile and effective than people think.
The findings are based on a survey of 250 marketing leaders in the US from April 2023.
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B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
The biotech industry is super-competitive, requiring effective marketing to allow the novelty of the science to shine for all to see. This article provides areas to consider for prioritization of digital marketing efforts.
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according to a recent report.
Which global risks do experts believe will have the most impact on society in the near future? Is the general population worried about the same risks? To find out, AXA surveyed 3,226 experts and 19,016 members of the public.
The recessionary environment is driving the need for sales reps to personalize the buying experience. This article explores how individualized sales training helps ensure high-quality experiences.
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research from TopRank Marketing and Ascend2.