B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2.
Direct Mail Marketing's Top Advantages and Challenges
Marketing Strategy — Tue., Sep. 12, 2023Recent research from SeQuel Response reveals that the biggest advantage of direct mail marketing is its personalization options, and the biggest downside is its audience targeting/data limitations.
Marketers' top concerns about direct mail marketing are tracking performance and reaching the intended audience due to data security regulations. Most agree the channel is more versatile and effective than people think.
The findings are based on a survey of 250 marketing leaders in the US from April 2023.
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Direct Mail Marketing's Top Advantages and Challenges
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