How to Strategize for the Rise of Text-to-Video AI
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
Marketing and comms pros express concern about inaccurate info from AI tools, legal uncertainties, and data privacy. Productivity is seen as the biggest upside, while job loss is the biggest downside.
AI is currently being used or experimented with for summarizing content. Most respondents are already using AI to some extent in their daily work.
The research is based on a survey of 287 marketers and communications professionals conducted in June 2023.
Marketers' Biggest Concerns About AI
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Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.
Catch up on select AI news and developments from the past week or so. Stay in the know.
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.