Marketing Measurements & Analytics Resources

Marketing Content

2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

Measurement & Analytics

Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

Measurement & Analytics

Measuring the Immeasurable: Customer Loyalty Metrics

Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

Measurement & Analytics

B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

Measurement & Analytics

Why Your Customer Experience Metrics Are Lying to You

Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

Marketing Management

You Can't Have Revenue Operations Without Revenue Marketing

A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.

Marketing Strategy

The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.

Measurement & Analytics

People + Data = Better: The Powerful Combo of Analytics and Expertise

Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.

Measurement & Analytics

What Does Measuring Your Marketing Actually Mean?

Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

Customer Experience

The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

Advertising & Promotions

Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.

Measurement & Analytics

Pump Up Your Ad Campaigns Through Marketing Analytics

Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.

Measurement & Analytics Resources

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