Seven GA4 Metrics to Help You Master User Behavior Analysis

Google Analytics 4 (GA4) is a great tool for user-behavior analysis. It provides data for tracking user interactions and metrics to measure success. Here are some of the best GA4 metrics to keep up with progress.

Users is a basic but useful metric to monitor the overall number of visitors and new users. Engagement rate tells you the percentage of engaged sessions and can be useful for various dimensions. Event count tracks events that matter and conversions help track users landing on promotional pages.

Lifetime value looks at lifetime performance to determine the value of users and views per user helps you monitor page visits. Average engagement time helps you to determine whether users are sticking around. Understanding GA4 metrics is key to effective user behavior analysis.