Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.
More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.
Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million campaigns.
Digital asset libraries already know which files are outdated or missing—but they can't act on it alone. Discover how active DAM shifts operational work off your team. Read more
AI video can reduce production costs, but not every shot benefits from it. Learn how to evaluate emotion, accuracy, and recognition to make smarter production choices. Read more
Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research.
Effective B2B thought leadership builds trust through useful insights, credible research, compelling narratives, and authenticity. Learn how to create a strategy that generates lasting business opportunities. Read more
Marketers say audience research and segmentation is the top area they're investing in to improve the performance of their paid media campaigns, according to recent research.
Only 39% of consumers globally say they are excited about the future of generative AI, according to recent research.
Generative AI can amplify content without building authority. Learn how marketers can use proprietary insights, original research, market analysis, and AI to strengthen visibility. Read more
Which brands do AI platforms cite most often when given sector-specific prompts? To find out, researchers analyzed data from responses given by three major LLMs.
Discover practical advice on aligning Sales and Marketing through shared account reviews, ICP-based prioritization, collaborative metrics, and stronger teamwork to improve pipeline performance. Read more
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more.
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more.
Which types of B2B-related content on LinkedIn are cited most by AI-powered search platforms? To find out, researchers analyzed prompts focused on different B2B categories across six AI models.
Do Americans pay attention when ads come on during podcasts? Do they find these ads disruptive? To find out, researchers surveyed a nationally representative sample of 1,450 adults in the United States.
Are most Americans opted in to receive text messages from businesses? How often do they want to receive these marketing messages? When do they want to receive them? To find out, researchers conducted a survey of 1,000 consumers.
Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more