Marketing Content Resources

The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing
Marketing Content

The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.

B2B Thought Leadership Content Trends for 2026
Marketing Content

B2B Thought Leadership Content Trends for 2026

Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.

How Professional Services Marketers Are Approaching GEO
Marketing Content

How Professional Services Marketers Are Approaching GEO

Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers
Marketing Content

The New Rules of Brand Visibility: How to Get Your Content Cited in AI-Generated Answers

AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.

What Are the Attributes of Great Digital Ad Creative?
Advertising & Promotions

What Are the Attributes of Great Digital Ad Creative?

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
Marketing Strategy

Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

The State of AI Use Among Professional Writers
Writing

The State of AI Use Among Professional Writers

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.

How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow
Marketing Content

How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow

Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers
Artificial Intelligence

Inside the AI Video Boom: What OpenAI's Sora and Meta's Vibes Mean for Marketers

AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.

This 15-Minute Audit Finds Hidden Revenue in Your Video Library
Marketing Content

This 15-Minute Audit Finds Hidden Revenue in Your Video Library

Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.

Turn One Webinar Into 30 Days of Content in Under 3 Hours
Marketing Content

Turn One Webinar Into 30 Days of Content in Under 3 Hours

Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.

How Journalists Feel About the Use of AI by PR Professionals
Public Relations

How Journalists Feel About the Use of AI by PR Professionals

Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.

Is AI Effective for Editing Blog Content?
Marketing Content

Is AI Effective for Editing Blog Content?

Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.

Blogging Benchmarks for 2025: Word Count and Frequency Trends
Marketing Content

Blogging Benchmarks for 2025: Word Count and Frequency Trends

Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
SEO

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.

How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
Marketing Content

How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.

The Secret to Successful Employee-Advocacy Posts on LinkedIn
Social Media Marketing

The Secret to Successful Employee-Advocacy Posts on LinkedIn

If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

Why B2B Brands Should Stop Selling—and Start Teaching
Demand Generation

Why B2B Brands Should Stop Selling—and Start Teaching

B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more.

Content Marketers and AI: Efficiency, Speed, Usage, Concerns
Artificial Intelligence

Content Marketers and AI: Efficiency, Speed, Usage, Concerns

Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing
Demand Generation

The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

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