B2B tech firms were surveyed to find out what motivates them to create new content. The top drivers include analytics, PR requests, and sales team requests.
Different types of tech firms have varying content triggers, with pure B2B firms relying more on content calendars and B2B-B2C firms relying on sales teams and analytics.
Content triggers also vary by company size, with larger companies relying more on content calendars and sales teams to drive content creation.
... continue reading below
What Triggers B2B Tech Firms to Create New Content
Don't worry ... it's FREE!
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.
Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.