Advertising & Promotions Resources

TikTok Search Ads: What Marketers Should Know (And Do)
Advertising & Promotions

TikTok Search Ads: What Marketers Should Know (And Do)

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

The Three Rules of Quality That Ensure DOOH Success
Advertising & Promotions

The Three Rules of Quality That Ensure DOOH Success

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.

B2B Tech Marketers' Budget Expectations for 2024
Advertising & Promotions

B2B Tech Marketers' Budget Expectations for 2024

Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

How to Scale Your Paid Search Ads: The Dual-Axis Framework
Advertising & Promotions

How to Scale Your Paid Search Ads: The Dual-Axis Framework

Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

The Paid Channels Marketers Plan to Increase Spend On in 2024
Advertising & Promotions

The Paid Channels Marketers Plan to Increase Spend On in 2024

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential
Advertising & Promotions

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4
Measurement & Analytics

Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising
Advertising & Promotions

How B2B Marketers Can Tap Into Out-of-Home Transit Advertising

Many people take the same commute route every day. Placing a digital or interactive ad in a strategic public transit location can result in countless impressions and improved ROI.

Co-Op Marketing Is Recession-Proof Advertising
Marketing Strategy

Co-Op Marketing Is Recession-Proof Advertising

Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

Ad Tech Report: Is the Medium Rectangle's Era Over?
Advertising & Promotions

Ad Tech Report: Is the Medium Rectangle's Era Over?

Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.

The PPC Power Players: Ad Platforms Making a Big Impact
Advertising & Promotions

The PPC Power Players: Ad Platforms Making a Big Impact

Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
Advertising & Promotions

The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

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