B2B Marketing Resources

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

What Does Email Personalization <em>Really</em> Mean for B2B Marketers in the Age of AI?

What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

The Three Key Drivers of Highly Effective Sales Training

The Three Key Drivers of Highly Effective Sales Training

Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

The Top Challenges Marketers Face With Attribution

The Top Challenges Marketers Face With Attribution

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

How Baby Boomers' Digital Media Habits Are Changing

How Baby Boomers' Digital Media Habits Are Changing

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

Rising Subscription Prices: Trends and Tactics for Managing Price Increases

Rising Subscription Prices: Trends and Tactics for Managing Price Increases

Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

Landing Page Conversion Benchmarks for 2024

Landing Page Conversion Benchmarks for 2024

What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

How to Optimize Your Email Open Rates: Proven Tactics

How to Optimize Your Email Open Rates: Proven Tactics

Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more.

The Media Landscape Is Shrinking, Can PR Adapt?

The Media Landscape Is Shrinking, Can PR Adapt?

Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.

What SMBs Want From Their Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

How Decision-Makers Perceive B2B Ads on LinkedIn

How Decision-Makers Perceive B2B Ads on LinkedIn

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

Why B2B Marketers Are Investing in AI

Why B2B Marketers Are Investing in AI

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

Martech Replacement Trends in 2024

Martech Replacement Trends in 2024

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

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