
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
Rain Group surveyed 242 sales professionals to discover the key drivers of effective sales training.
The three main factors are mentorship/coaching, high-quality onboarding, and assessments to identify skill development.
Highly effective sales training programs offer in-person, instructor-led education and online materials such as tools, templates, and videos.
... continue reading belowThe Three Key Drivers of Highly Effective Sales Training
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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