Customer Experience Resources

Why You Need a Brand Style Guide (Even If you Think You Don't)
Branding

Why You Need a Brand Style Guide (Even If you Think You Don't)

Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency
Martech

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases
Martech

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

Three Online Community Management Challenges B2B Brands Face
Customer Experience

Three Online Community Management Challenges B2B Brands Face

Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.

Ethical Marketing Practices for Businesses of All Sizes
Public Relations

Ethical Marketing Practices for Businesses of All Sizes

An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
Marketing Strategy

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

When Do B2B Buyers Contact Vendors?
Demand Generation

When Do B2B Buyers Contact Vendors?

B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices
Customer Experience

How to Build Customer Trust and Deliver Personalized Marketing With User-Centric Privacy Practices

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments
Artificial Intelligence

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas.

The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?
Customer Experience

The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
Customer Experience

Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels

To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.

How to Deliver (And Improve) the Connected Customer Experience
Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Speed It Up: What Makes Customer Support Experiences Good
Customer Experience

Speed It Up: What Makes Customer Support Experiences Good

People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint.

A Five-Step Framework for ROI From Personalized Customer Experiences
Customer Experience

A Five-Step Framework for ROI From Personalized Customer Experiences

Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth
Marketing Strategy

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

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