Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
When Do B2B Buyers Contact Vendors?
Demand Generation — Wed., Jan. 10, 2024According to a report by 6sense, B2B buyers don't contact vendors until they are far into the buying journey and have finalized requirements.
The report surveyed 900+ people involved in B2B purchases over $10,000 in the past 24 months. 83% of buyers initiate first contact.
Buyers are 70% through their journey on average before contacting vendors. Requirements may change after contacting vendors, with 39% saying requirements were set when contacting.
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When Do B2B Buyers Contact Vendors?
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